Business Goals:
Analyze browsing of retail web users and predict when they are about to purchase something
Serve advertisements / discounts at the optimal time
Data Sets and Models:
Time series of domains, search terms, timestamps, geographies of users
Intelligent transformation of original inputs
Several features using large language models and/or NLP
Output and Benefits:
Predicts 7 out of 10 user purchases
Predicts Amazon category the user is interested in
Optimizes advertising spend and timing
